Founded by Lauren Bucquet The Massacre Machine Horror Dallas Cowboys shirt . the former Director of Footwear and Accessories at Rag & Bone, Labucq runs on a direct-to-consumer model that is able produce high quality Italian-made shoes that sell for less than 55% of what they would cost at retail. Not only are the shoes well-made, Labucq designs have a quirky, playful air about them. They’re fashion forward but don’t give me a hollow sense of déjà vu like the majority of mass market brands making shoes you’ve seen elsewhere at least 30 times before. They’re classic yet untraditional. (Which is probably why they looked so darn fetching paired with tie-dye socks.)
A pair of the lime green sandals languished in my cart for a few days, until an e-mail arrived in in my inbox with the subject line: ‘Why To Buy Labucq Shoes The Massacre Machine Horror Dallas Cowboys shirt .’ The note outlined the small, family-owned Italian factory the shoes are made in and the brand’s lack of overhead. “In sum, we are offering a contemporary designer product, Made in Italy, with a lower markup than our retail peers. We hope you’ll love them.” Sold. Oh, and one last thing. Their tagline is, “Slouching into the weirdness.” How could I resist? In December 2018, Lil Nas X and Billy Ray Cyrus’ song “Old Town Road” broke the charts. The infectious combination of rap and country was initially absurd, but once one gets over the initial surprise, undeniably catchy. Now, Wrangler is hoping to cash in on the song’s popularity with a new limited-edition line designed in partnership with the cowboy himself, Lil Nas X. In the song, Lil Nas X sings, “Cowboy hat from Gucci, Wrangler on my booty,” which Wrangler has taken quite literally. The brand’s swirling script logo is emblazoned loudly on the “booty” of both jeans and denim shorts. In addition, the capsule collection also features a jean jacket, button-down shirts and graphic tees printed with “Old Town Road.” The collection ranges from $39 to $140USD in price. Plus, the jeans come with a special perk: by taking a picture of the back pocket of a pair of Wrangler jeans, fans have the opportunity to unlock behind-the-scenes footage of the newly-released music video for Old Town Road. There’s no better way to show your commitment to the yee-haw agenda. Yee-freaking-haw.