Having been thoroughly camp-ified I cannot be trusted in Hobby Lobby shirt. the fashion world is primed for some Gothification. Enter the Sissies of Mercy, the multimedia duo of Alban Adam and Jordan Hemingway, whose mission is to “bring Goth back from the dead.” Their resuscitation project started with a short film, Anatomy of Goth, released last year. Their first DJ gig was in January in Paris, where they performed at the birthday party of Aalto University and SSAW Magazine’s Tuomas Laitinen. Their friend Lauri Kopio “christened” the duo—real life Sisters of Mercy fans—with their brilliant moniker.

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It’s genius I cannot be trusted in Hobby Lobby shirt. How has nobody thought of it before? Adam exclaims.) Having performed in Helsinki, the pair will be back on stage tonight in Milan, on the same lineup as dark electronic duo Vowws, who performed at Comme des Garçons’s Fall 2019 men’s show. What started as a sort of joke is quickly becoming a “thing.” Heck, they even have impressive merch, thanks to Heikki Saloneon of Vyner Articles, who is repped by Adam. At this point Sissies of Mercy are distinguished more for their puppy-like enthusiasm and infectious sense of fun than their technical skills, but with a tutor like fashion-fave Clara 3000, they’re sure to learn. Most important is that the music is part of who they are. “Alban,” says Hemingway, “has a historical knowledge of Gothic music and all the ins and outs of what was, and is, Goth music. And me, I’m a little more on the contemporary side.” The pair describe them selves as the old Goth and the young Goth. When Adam, a Frenchman now based in London, where he works as a communications and creative consultant, first got into the scene in the 1990s, Hemingway was enjoying his childhood in suburban New Jersey. “My parents were a bit punk. So punk to goth, it’s like one step away,” says Adam, who remembers trying not to get beaten up on his way to Goth parties back in the day. Hemingway, a Prince fan who made his way from being a metal head to a Goth, comes from a musical family, his father is a noted jazz drummer, and is now “bringing rock and roll to photography,” film, and his artistic development work with CDG.