“We began in Australia, where we have a great business, but I still think there’s room to grow in North America,” he said. “The team has already defined the roadmap. They’ve built customer engagement and advocacy in such a short amount of time. If you go online, there are more than 20,000 customers giving BondiBoost a five-star rating on our products.”
He also noted the brand’s Instagram account, which boasts 687,000 followers, and the brand’s Facebook group, BondiBoost Babes, which has more than 80,000 members.
“Our digital community has a lot of fun together with customers sharing success and asking each other which products to use and how to use them,” he said. “That’s organically happening.”
With that in mind, the brand is looking to stick to its core hair business before looking to other categories for expansion.
“We are all about creating solutions to solve issues that people are having with their hair and scalp and that’s the core of the brand,” he said. “There are plenty of categories we can test as well, but I really want the brand to stick to its core, because that’s what we do best.”
The deal comes as prestige hair care shows no signs of abatement. The category is predicted to reach the same volume as makeup by 2024.